2+2 Cs of Culture Building Communication
Shawnee Love •
March 24, 2016
If I reflect on all the performance issues and conflicts I have encountered in my career, miscommunication was at the heart of the problem most of the time.
Back in 2011, I blogged that how well you communicate determines how well you will function as a team.
In my recent focus on organizational culture, I also recognize the importance of communication in creating your organizational culture. Thankfully, the communication principles in building a high performing team work just as well when creating a high performing culture:
Clear, consistent, concise and continual communications are key. Fall down in any one of those areas and your message will not be as well understood by your people.
Picture the opposite: a long winded, contradicting and confusing snarl of messages interspersed with vacuums of empty space where people are left to guess and worry.
The results of this type of communication are:
- Lower productivity,
- Conflict, and
- Frustration.
Clearly none of these results lead to being considered a good place to work. Leaders who ensure their communications meet the needs of their employees dramatically increase the chances of building the kind of company they want.