Hunt, Fish, or Farm
Shawnee Love •
November 15, 2010
I recently attended an OVES panel discussion about sales, and one of the speakers, Clint Best of Kaizen Business Development, struck me with his analogy of how to generate leads. He indicated that there are only three ways to generate leads, you must hunt, fish or farm.
What resonated is that in my business, helping clients fill open positions is done in much the same fashion. Companies either need to:
- Target the ideal candidate and headhunt that person (hunt),
- Post the job externally through advertisements and hope they get some quality bites (fish),
- Promote an employee who you have grown and developed in your company (farm).
The longer I work in the field of human resources, the more I see the similarities with sales. In sales, you sell the product or service. In HR, you “sell” the company.
What do you sell?
